Tag Archives: commercialisation

UKC News – IFSC announces Livestreaming Subscription Deal


I read this with a heavy heart and I know many of my climbing friends are in a similar position. Climbing has always been a peripheral sport, one for those wishing to escape. I think this is the last nail in the coffin and truly announces climbing as mainstream and a sport to be commercialised and pumped for cash. 

I won’t be paying the subscription,  frankly I don’t want to support the system and with everything else I have going on I can’t afford it. I will miss watching the events but not £120 a year. It will be interesting to see how this works out for the IFSC they must be predicting a huge loss in viewers but how many they need to retain to make profit is unclear. I’m pleased that competitors have shared concern about the effect on audiences particularly that the subscription will help them reach a wider audience.  

I hope they put highlights up for free to ensure people still engage but looking at the deal I think this is unlikely.

Sad times, to to make our own events 🙂